Almost every agency is going to tell you to invest in your SEO, but a great agency is going to make sure you know that your SEO performance is a two sided coin. If the point of SEO is to get as many eyes on your content as possible, wouldn’t it make sense to try to...
Despite all the benefits of using search engine optimization in marketing campaigns, SEO strategies still tend to suffer from several misunderstandings. As such, it’s no wonder that business owners often feel confused when it comes to measuring SEO success. But make...
Back in the days when print advertising dominated the marketing scene, size and placement were everything. If you could invest all your publicity dollars on a prime spot in a popular daily, you would see your money pay off the next day. Now, in the platform era, there...
It’s OK to make decisions in your personal life based on hunches. But when it comes to running a business, a bad guess can be costly. Take the case of a $6 million e-commerce company that was starting to lose market share rapidly. Its marketing team and leadership...
Local SEO (short for local search engine optimization) is a subcategory of SEO. The goal of local SEO is to organically boost local business’ ranking and visibility in search engine results pages (also known as SERPs). Local search results are typically tied to...
Digital marketing is an umbrella term referring to any and all marketing delivered digitally. To be clear, this includes all marketing delivered online– including PPC ads, email marketing, and social media ads. Today, digital marketing is the intricate skeleton upon...
