Back in the days when print advertising dominated the marketing scene, size and placement were everything. If you could invest all your publicity dollars on a prime spot in a popular daily, you would see your money pay off the next day. Now, in the platform era, there...
It’s OK to make decisions in your personal life based on hunches. But when it comes to running a business, a bad guess can be costly. Take the case of a $6 million e-commerce company that was starting to lose market share rapidly. Its marketing team and leadership...
Local SEO (short for local search engine optimization) is a subcategory of SEO. The goal of local SEO is to organically boost local business’ ranking and visibility in search engine results pages (also known as SERPs). Local search results are typically tied to...
Digital marketing is an umbrella term referring to any and all marketing delivered digitally. To be clear, this includes all marketing delivered online– including PPC ads, email marketing, and social media ads. Today, digital marketing is the intricate skeleton upon...
Branding design– also known as brand design– refers to the way your brand visually represents itself to the general public. Key elements of brand design include your logo, colors and color families, font and typography preferences, and similar elements that make a...
Despite how crucial landing pages are to commerce today, you probably still find yourself scratching your head when you have to create one. You may even be surprised to learn the most effective landing pages follow several best practices. To help you cut through the...
