An often-quoted rule in marketing is that you can’t spend your way to success. You have to spend your way by playing smart. That means not just playing by the rules but taking the time to get to know them inside and out. In today’s world, the rulebook...
Customer churn is inevitable. It’s simply not realistic to believe that you can keep all your customers throughout the life of your business. But when you’re looking at a median churn of anywhere from 11% to 56%, something has to change — and this change...
Numbers don’t lie. Data doesn’t lie. But people are known for stretching the truth. That’s why you need a data dashboard. Author Hugh Barker released a fascinating book called “Lying Numbers” in early 2022. In it, he explains that whoever controls the...
Since 1947, The U.S. Marine Corps has been helping families celebrate the spirit of Christmas through their Toys for Tots program. Giving over 18 million toys to 7 million children and families in need each year, Toys for Tots continues to be a shining example of...
Over the years we’ve seen companies destroyed by a new “Pretty” website launch! In this article we will count down the top 10 Mistakes people make when launching a new website! 10. Data Gathering and Validation of Current Website KPI and Metrics One of the...
