Embracing Lean Canvas in Your Marketing Strategy

Embracing Lean Canvas in Your Marketing Strategy

Customer churn is inevitable. It’s simply not realistic to believe that you can keep all your customers throughout the life of your business. But when you’re looking at a median churn of anywhere from 11% to 56%, something has to change — and this change...
How To Get Started with a Data Dashboard

How To Get Started with a Data Dashboard

​Numbers don’t lie. Data doesn’t lie. But people are known for stretching the truth. That’s why you need a data dashboard. Author Hugh Barker released a fascinating book called “Lying Numbers” in early 2022. In it, he explains that whoever controls the...
10 Common Mistakes When Launching a Website

10 Common Mistakes When Launching a Website

Over the years we’ve seen companies destroyed by a new “Pretty” website launch! In this article we will count down the top 10 Mistakes people make when launching a new website! 10. Data Gathering and Validation of Current Website KPI and Metrics One of the...