An often-quoted rule in marketing is that you can’t spend your way to success. You have to spend your way by playing smart. That means not just playing by the rules but taking the time to get to know them inside and out. In today’s world, the rulebook...
Customer churn is inevitable. It’s simply not realistic to believe that you can keep all your customers throughout the life of your business. But when you’re looking at a median churn of anywhere from 11% to 56%, something has to change — and this change...
Numbers don’t lie. Data doesn’t lie. But people are known for stretching the truth. That’s why you need a data dashboard. Author Hugh Barker released a fascinating book called “Lying Numbers” in early 2022. In it, he explains that whoever controls the...
Over the years we’ve seen companies destroyed by a new “Pretty” website launch! In this article we will count down the top 10 Mistakes people make when launching a new website! 10. Data Gathering and Validation of Current Website KPI and Metrics One of the...
Almost every agency is going to tell you to invest in your SEO, but a great agency is going to make sure you know that your SEO performance is a two sided coin. If the point of SEO is to get as many eyes on your content as possible, wouldn’t it make sense to try to...
Despite all the benefits of using search engine optimization in marketing campaigns, SEO strategies still tend to suffer from several misunderstandings. As such, it’s no wonder that business owners often feel confused when it comes to measuring SEO success. But make...
