News Made Ezzey

By now, we’ve all grown to know and love having to accept cookies on websites over the last few years. As marketers, the valuable data they have provided in being able to track and continue to engage customers has been crucial, but the era of the third-party cookie is...

E-Commerce is no longer an option for businesses, it’s the most forward facing way that customers engage. Products, services, courses, training, all the way to consulting are sold to customers online each and every day, which makes it more important than ever to both...

Getting a handle on what your true marketing ROI is can be tricky at best, and it’s a problem that plagues almost every business. Combing through the data across multiple channels, making sure that all your attribution metrics are firing correctly, figuring out...

What is this new term “growth hacking” that seems to be flying around in marketing speak? It may sound just like the wall of other marketing buzzwords you’ve heard before, but the truth is, growth hacking is as serious as it is effective. In short, growth hacking in...

A website is undoubtedly one of your business’s greatest assets. It’s your storefront, your concierge, your customers window into who you are and what you do. In the modern world, a business is often measured by the quality of its website, so it can be as much of a...

Digital marketing, no matter how you slice it, can be a daunting, expensive endeavor. There are so many channels to market your business on, and a seemingly endless way to market your business on those channels. Not to mention the costs associated with running a...

You can just spend your way to success, can’t you? Paid digital marketing can be a massive drain on a company's budget when it's executed without an informed strategy in place. Especially in today’s market, there are so many opinions, anecdotes, and smoke screens...

Scale. Almost every business is going to think about it at some point in their timeline. Whether it’s increasing  production, employees, output, and ultimately profit, Scaling is absolutely essential for business success. We like to think that scale is limited to...

Search engine marketing is as relevant today as it was 15 years ago. Whether you're running paid traffic or trying to capitalize on organic search volume, there can be a ton of value in your content for consumers. But did you know that when you treat SEO marketing and...

Pay-Per-Click marketing strategies have been around since the infancy of search engines, and have historically been a great way to create quick impact on revenue and visibility. However, how do you know if you're getting the most bang for your buck (literally) when...

With 2023 just inches away, brands across all industries are looking towards the trends that are going to shape the way we market in 2023, and the Cannabis space is going to have its own unique challenges as it always has. Paid media is still almost impossible to run...

Launching a company is an exciting time for anyone, but getting to see something go from concept to fruition is incredibly fulfilling. Ezzey Digital Marketing Founders Michael Hamburger and Ross Denny got to see this first hand the week of August 4th-8th as guests of their client, Planet Wealth at the WGC-Fedex St. Jude Invitational in Memphis.