A website is undoubtedly one of your business’s greatest assets. It’s your storefront, your concierge, your customers window into who you are and what you do. In the modern world, a business is often measured by the quality of its website, so it can be as much of a liability as it is an asset. Especially when it comes time to update your site. The consensus throughout the marketing world is that you should be updating your website every 2-3 years, which means that you should be thinking ahead about a year in advance of the launch of the newest site. Start by asking yourself how old your current website is. If that number is older than 3, you’re theoretically due for an overhaul.
Forbes recently talked about some of the factors that modern consumers looked for with websites, and spoke about what they found important to them. It’s no secret that consumer behaviors evolve rapidly, and it makes sense that adapting your site to those behaviors for a more seamless user experience. Our own Rick Bodey was featured in their article 4 Website Errors Your Company Can’t Afford To Make talking about the mistakes companies are making when it comes to modern websites.
“Content is king, and Google is blind. Every piece of content on your website must be evaluated and migrated or removed altogether. The number one reason people see a huge, sometimes temporary, drop in traffic is that their core content has changed and Google is trying to figure out where they should be online all over again.”
Read the full article here.
The article goes on to talk about prioritizing maintenance, cross-browser and cross-device testing, and even using Facebook in place of your website. It really can’t be understated how important it is to treat your website like the asset that it is. Being diligent on how you maintain and update your site can set you apart from the pack, as well as give you the piece of mind that your customers are having the best experience they can when interacting with your business online.
Contact us today to see where Ezzey can help you maintain, update, and/or maximize your web presence!