How to Use Omnichannel Marketing Growth Strategies for ROI
Back in the days when print advertising dominated the marketing scene, size and placement were everything. If you could invest all your publicity dollars on a prime spot in a popular daily, you would see your money pay off the next day. Now, in the platform era, there...
3 Ways to Take a More Scientific Approach to Marketing
It’s OK to make decisions in your personal life based on hunches. But when it comes to running a business, a bad guess can be costly. Take the case of a $6 million e-commerce company that was starting to lose market share rapidly. Its marketing team and leadership...
Growing with Local SEO
Local SEO (short for local search engine optimization) is a subcategory of SEO. The goal of local SEO is to organically boost local business’ ranking and visibility in search engine results pages (also known as SERPs). Local search results are typically tied to...
What is Digital Marketing?
Digital marketing is an umbrella term referring to any and all marketing delivered digitally. To be clear, this includes all marketing delivered online– including PPC ads, email marketing, and social media ads. Today, digital marketing is the intricate skeleton upon...