3 Fresh Ways to Measure Your SEO ROI
Despite all the benefits of using search engine optimization in marketing campaigns, SEO strategies still tend to suffer from several misunderstandings. As such, it’s no wonder that business owners often feel confused when it comes to measuring SEO success. But make...
How to Use Omnichannel Marketing Growth Strategies for ROI
Back in the days when print advertising dominated the marketing scene, size and placement were everything. If you could invest all your publicity dollars on a prime spot in a popular daily, you would see your money pay off the next day. Now, in the platform era, there...
3 Ways to Take a More Scientific Approach to Marketing
It’s OK to make decisions in your personal life based on hunches. But when it comes to running a business, a bad guess can be costly. Take the case of a $6 million e-commerce company that was starting to lose market share rapidly. Its marketing team and leadership...