How to Use Omnichannel Marketing Growth Strategies for ROI
Back in the days when print advertising dominated the marketing scene, size and placement were everything. If you could invest all your publicity dollars on a prime spot in a popular daily, you would see your money pay off the next day. Now, in the platform era, there...
3 Ways to Take a More Scientific Approach to Marketing
It’s OK to make decisions in your personal life based on hunches. But when it comes to running a business, a bad guess can be costly. Take the case of a $6 million e-commerce company that was starting to lose market share rapidly. Its marketing team and leadership...
The Sheffield Group
The Sheffield Group Objective The client’s sole objective was to increase leads and conversions for their MLM and Direct Sales Consulting Group Solution To optimize, remove friction, expand reach and better convert we used advanced analytics and our proven...