Tools

Lead Generation and eCommerce Tools

Lead Generation PPC Calculator – Pay-per-click calculator that forecasts lead volume and projected revenue.
eCommerce PPC Calculator – Forecast return-on-ad-spend (RoAS).

Google Keyword Planner – Research traffic volume, competitiveness and cost of a given keyword.
Bing Keyword Planner – Similar to the Google Keyword Planner, this tool provides keyword data on the Bing search engine.

WordPress Codex – Have a question about WordPress? This is the place to start.
Treehouse – Learning about the web should be fun and easy. Visit Treehouse if you agree.
Google Web Fonts – Tons of free fonts that you can use on your website or any other creative materials.
Adobe Color CC – This is a great tool for choosing a color scheme for you brand or project.
Google Chrome or Mozilla Firefox – Web browsers should just work. These are our two favorites.

Google Search Console – A great tool for managing your web property. Find Google keyword positioning and activity, crawl errors and other valuable information.
Bing Webmaster Tools – Similar to Google’s Search Console, Bing Webmaster Tools provides valuable information regarding your web property.
Raven Tools – All-in-one SEO, social media, pay-per-click and analytics software. We highly recommend this one!
Moz Pro – All-in-one set of SEO research and analytics tools that help increase your search engine visibility.
Moz Local – Manage online business listings with a single click.
Universal Business Listing (UBL) – Manage your business listings (e.g. Yelp, Citysearch) from one central location.

Tweetdeck – Powerful Twitter tool for real-time tracking, organizing, and engagement.
Hootsuite – Manage your social profiles all from one dashboard.
Buffer – Easy way to schedule and publish posts on social meda.
Canva – Design simple graphics for social media.