By Michael Hamburger
Introduction
In the ever-evolving landscape of digital marketing, businesses are often faced with a critical decision: to opt for seemingly cost-effective marketing solutions or to invest in strategies that offer real, measurable returns. As the CEO of Ezzey Digital Marketing and someone obsessed with digital marketing since the late 90’s and early 00’s, I’ve seen the detrimental effects of choosing the cheaper path. This blog post aims to shed light on why ROI-driven and data-informed marketing is not just a luxury but an essential component for sustainable business growth. My business partner and Ezzey Co-Founder, Ross Denny was just featured last year in MarTech as an expert on 4 Techniques to Track and Optimize Digital Marketing ROI
The Illusion of Savings
The allure of cheap marketing solutions can be incredibly tempting. After all, who doesn’t want to save money? However, the reality is often far from what it appears. Cheap marketing solutions may offer immediate cost savings, but they often yield poor results, leading to a vicious cycle of low ROI and stalled business growth.
Ezzey’s Track Record: Beyond the Numbers
- 100+ years of experience
- Ranked in the top 1% of Google Advertisers in Ad Guidelines
- Google Certified in Search, Mobile, Shopping Ads, and Display
- Google Council Member
- Google Accelerated Growth Team Member
- Facebook Certified Advertising Agency
We’ve cracked the code by developing proprietary methods that have Google and Facebook play well together. This has helped us cut CPCs by up to 10X for our clients. Currently, we’re also working on 12 internal Google Beta projects.
Client Success Stories
Client 1: CBD Client
- +1,000% growth in traffic
- Sold out of inventory
Client 2: eComm Jewelry Client
- +6,000% growth in traffic
- Over 400% growth in sales revenue
- 9.2x revenue increase (816% growth)
- 4.2x increase in traffic (318% growth in SEO & PPC)
- 5.2x increase in leads (452% growth)
Client 4: Beauty and Wellness
- Drove $346,000 in retail revenue with a $30,000 ad spend
- Current LTV is $1,094,214.24 and growing
- 8,779 sales to date and growing
The Power of Data
At Ezzey, we’re not just marketers; we’re data hounds. Our team relies heavily on real-time data to make informed decisions. In a world where marketing strategies can make or break a business, relying on gut feelings or emotional decisions is a recipe for disaster. Solid, reliable marketing that can be scaled is not emotional—it’s analytical. We use data as navigational beacons to guide our strategies and ensure we’re meeting your goals.
Asking the Right Questions
When considering a marketing strategy, the questions you ask can shape the outcome. Instead of merely asking, “How much does it cost?” consider asking, “What ROI can I expect?” This shift in perspective transforms marketing from an expense into an investment, one that should yield measurable returns.
Questions to Ask When Choosing a Marketing Partner
Each of these questions should guide you back to a marketing partner like Ezzey, where ROI, data, customization, and client satisfaction are at the forefront of what we do.
Why Ezzey Stands Out
Custom Strategies
Every business is unique, and a one-size-fits-all approach rarely works. At Ezzey, we tailor our marketing strategies to meet your specific needs, ensuring that you get the best bang for your buck.
ROI-Focused
Our primary goal is to provide a return on your investment. We’re not interested in vanity metrics that look good on paper but don’t translate to real-world success. Our focus is on generating tangible results that contribute to your bottom line.
Unlike agencies that employ generalists cross-trained in multiple disciplines, Ezzey boasts a team of true experts. Each team leader owns their respective discipline, whether it’s Google marketing, Meta Ads Media, or asset development. The Head of Google, for instance, owns everything about Google marketing—from search to paid advertising. The same is true for our Meta Ads Media team and other specialized units. Collectively, our team has over a century of digital marketing expertise. We’ve worked with everyone from major multi-national companies to startups and have been part of unique marketing opportunities, including selling a Pablo Picasso original painting.
The Long-Term View
Short-term gains can be enticing, but they’re not the foundation for a sustainable business. A marketing strategy with a strong ROI is not just a number; it’s a roadmap for scalable, long-term growth. By focusing on ROI and making data-informed decisions, you set the stage for lasting success.
Conclusion
In a world where every penny counts, it’s crucial to make wise investments in your marketing strategies. At Ezzey Digital Marketing, we’re committed to delivering ROI-driven, data-informed marketing solutions that stand the test of time. So, the next time you’re tempted by a cheap marketing solution, remember: the real cost might be far greater than you think. Choose wisely, choose Ezzey.
Add the picture attached of Ross and I at the bottom of the article, if it makes sense. Ezzey’s Michael Hamburger and Ross Denny share the stage in June speaking to thousands of marketers as experts in the field of digital marketing and leadership.
Contact us today to learn more!
