Nhaler
Objective
Take a clinically-focused metered dose inhaler (MDI) and create a consumer friendly product more accessible to a wider E- Commmerce audience. Originally named Rxoid MDI (Pronounced Rex-oid), our challenge was to create a new experience for consumers looking for a rapid delivery system for CBD online and in store.
Solution
With a historically negative connotation surrounding the use of inhalers, we found an opportunity to allow users of the product to take ownership and be proud of their delivery system by making it their own. The idea was to transfrom the narrative around the statement “Where is my inhaler?” This shift in the way users viewed the product was a perfect chance to create a new brand including name, feel, ID, colors and type, and then build them into their E-commerce and Social presence with a healthy dose of wit and sarcasm.
Execution
After a deep analysis of the competition, we renamed the brand, created a full brand suite including product packaging, and built a simple, conversion focused E-Commerce site. Since the product contained CBD, our challenge was to run traffic to the site using native advertising, SEO, and Chatbot automation.
Identity
Product Packaging
E-commerce Website Design
Creative User Engagement
Services Offered
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Business Analysis
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Full Suite Branding & Naming
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Product Packaging
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E-Commerce Web Design
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Social Media Strategy & Implementation
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Email Strategy & Implementation
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Search Engine Optimization
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Native Advertising
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Chatbot Automation
Results:
A completely refreshed E-commerce business solution delivered to the client that included, Full brand creation, name, brand ID, product packaging and conversion focused E-commerce website.