How Ezzey Boosts the Efficiency of Your Marketing Investment
An often-quoted rule in marketing is that you can't spend your way to success. You have to spend your way by playing smart. That means not just playing by the rules but taking the time to get to know them inside and out. In today's world, the rulebook involves knowing...
Embracing Lean Canvas in Your Marketing Strategy
Customer churn is inevitable. It's simply not realistic to believe that you can keep all your customers throughout the life of your business. But when you're looking at a median churn of anywhere from 11% to 56%, something has to change — and this change has nothing...
How To Get Started with a Data Dashboard
Even if you’re not investing in data dashboards, your competitors are. So stop taking shots in the dark and invest in a data dashboard today.
10 Common Mistakes When Launching a Website
Over the years we’ve have seen companies destroyed by a new “Pretty” website launch! In this article we will count down the top 10 Mistakes people make when launching a new website!
Website Tips to Boost Your SEO Performance
Almost every agency is going to tell you to invest in your SEO, but a great agency is going to make sure you know that your SEO performance is a two sided coin. If the point of SEO is to get as many eyes on your content as possible, wouldn’t it make sense to try to ensure that the website page you’re trying to rank is ready to convert?
3 Fresh Ways to Measure Your SEO ROI
As long as you keep SEO at the forefront of your marketing strategy, you can use several types of SEO strategies to start to gain momentum. After some time, you will be able to measure your SEO content strategy ROI.
How to Use Omnichannel Marketing Growth Strategies for ROI
Channel diversification gives your brand the opportunity to move up the funnel and catch people before they’re ready to buy, many days before an algorithm may signal that this customer is hot.
3 Ways to Take a More Scientific Approach to Marketing
If you don’t have data or data-driven metrics, how can you possibly support or improve any choices? You can’t. That means you have to be willing to let go of guesstimates in favor of facts.
Growing with Local SEO
Local SEO (short for local search engine optimization) is a subcategory of SEO. The goal of local SEO is to organically boost local business’ ranking and visibility in search engine results pages (also known as SERPs). Local search results are typically tied to...
What is Digital Marketing?
Digital marketing is an umbrella term referring to any and all marketing delivered digitally. To be clear, this includes all marketing delivered online– including PPC ads, email marketing, and social media ads. Today, digital marketing is the intricate skeleton upon...
Why Design Matters For Your Brand
Branding design– also known as brand design– refers to the way your brand visually represents itself to the general public. Key elements of brand design include your logo, colors and color families, font and typography preferences, and similar elements that make a...
Create Landing Pages That Convert
Despite how crucial landing pages are to commerce today, you probably still find yourself scratching your head when you have to create one. You may even be surprised to learn the most effective landing pages follow several best practices. To help you cut through the...
Good Website Essentials
In this day and age, a good website is a must-have for any successful business. Even if your business doesn’t sell products online, your customers will expect you to have a good website. And if you don’t, you’ll lose customers en masse. Because today, a business...
5 Tips for Developing a Successful Brand
Brand development is one of the most important investments you can, and should make in your company. People often think about branding from a number of different perspectives. Is your brand your logo? Your company colors? Your tagline or your company message? Is it...