Pay-Per-Click marketing strategies have been around since the infancy of search engines, and have historically been a great way to create quick impact on revenue and visibility. However, how do you know if you’re getting the most bang for your buck (literally) when running paid traffic?

With both Google and Facebook being the 800 lb. gorillas in the traffic source space, it’s undeniable that they’re ultimately going to be in control of how effective your PPC dollars are being spent. For Google specifically, your QUALITY SCORE is the primary gatekeeper on how cost effective your campaigns are. Our own Ross Denny recently took to VentureBeat to discuss how you can unlock the hidden google score that will set the stage for how much you’re going to pay for each click.

“Most people assume that all businesses pay the same price for ads. However, accounts that create hundreds of quality campaigns and provide an authentic user experience are valued higher than those that don’t. Google even incentivizes these advertising strategies by offering discounts of up to 90% on quality campaigns, so you’ll spend $0.10 for every $1.00 the average person spends on the same keyword clicks. In other words, with a fully optimized campaign, you can get up to 10 times more results for the same spend.”

Read the full article here

Understanding how content quality, page load speed, and click-through rate impact your Google Quality Score, coupled with where to find your score in the Google Ads Dashboard can dramatically improve the way you approach your PPC campaigns, and save you a TON of money in the long run.

In today’s market, the businesses that know how to make the most of their PPC marketing dollars are already ahead of the game. To learn more about how we optimize PPC campaigns for the highest Google Quality Scores possible and maximize our client’s budgets, contact us today!