Social Media Marketing and Lead Generation

Internet nowadays is as peculiar, faster and revolutionized as it can be. Social media has taken brands and business by the storm. Many businesses use social media for the marketing of their products or services and also for the purpose of lead generation. For those of you who have no clue what lead generation is? Let us get that straight away;

What is lead generation?

Lead generation in simple terms is to get a positive response or a glimmer of interest from the customers online through social media marketing practices. A lead is simply a notion from the customer that they are willing to explore more about the marketed product or service. In no possible way, it presumes that this interest might end up turning into a buying decision for the optimized product or service. 

With that off your chest, let us help you to have a clear understanding of how lead generation works through social media marketing.

Social media marketing and lead generation

Social media can be a gold mine for advertising your products or services, but only if done right using the proper channels there are such as SEO optimization, sharing properly optimized content, growing an online audience and using the paid search or social as well. If you have a product or service that you need to advertise for the locals so that they can reach out to you and help in generating leads, then you must do it with a proper strategy in mind. Because if not, then you have a bitter chance at generating any leads whatsoever.

Organic Vs paid leads

There is an organic way to work through the advertisement for your business, and there is a paid version of that. Using the organic option, you chose not to invest any money over your posts, and they simply go out normally to a variety of interested people on social media. However, if you choose the paid option, then you can have some additional benefits such as attaching some money behind your posts and earn revenue along with audience targeting and increased reach.

Benefits of lead generation through social media marketing

There is an abundance of benefits that you can have with lead generation through social media marketing such as;

  • Can help the businesses to obtain valuable information about their targeted audience.
  • Improve the loyalty of the customers to the bran.
  • Detect the most suitable areas for growing an audience.
  • Increases overall traffic for your website.
  • Increases the overall sales

Ezzey—Social media marketing and lead generation

If you are looking forward to increasing traffic over your website and generate leads for your products or services, then look no further than Ezzey, the premier Scottsdale digital marketing & social media marketing. We strive hard to provide our clients with the best of social media marketing by affiliating them to a notable volume of social media platforms. We help the brands with chatbot assistance that can further help them to increase customer satisfaction and generate more leads and also with paid search through which they can place their ads on several websites and multimedia channels. We also offer paid social for the customers who are deliberately focused on more hands-on advertisement experience for their audience over social media. 

Contact our Ezzey team today!


Call 1-877-79-EZZEY or visit us online: 

8160 E Butherus Drive, Suite #10
Scottsdale AZ 85260